Marketing Theory - Cari Data Buku
Author(s) Title Publisher Year Raji Srinivasan, Leigh McAlister 2011 AMA Winter Educators’ Conference: Marketing Theory and Applications 0-87757-344-1 Lüdicke M.K. A Theory of Marketing: Outline of a Social Systems Perspective 2006 3-8350-0304-6 Marius K. Lüdicke (auth.) A Theory of Marketing: Outline of a Social Systems Perspective [1 ed.] Deutscher Universitätsverlag 2006 978-3-8350-0304-0, 978-3-8350-9131-3 Eric C. Schwarz, Jason D. Hunter Advanced Theory and Practice in Sport Marketing Butterworth-Heinemann 2008 0750684917, 9780750684910 Harlan E. Spotts (eds.) Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer International Publishing 2015 Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference [1 ed.] 978-3-319-11844-4, 978-3-319-11845-1 G. Tomas M. Hult (auth.) SpringerBriefs in Business 20 Springer-Verlag New York 2011 Boundary-Spanning Marketing Organization: A Theory and Insights from 31 Organization Theories [1 ed.] 978-1-4614-3818-2, 978-1-4614-3819-9 Mark S. Glynn Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises ~ Volume 15 (Advances in Business Marketing & Purchasing) Emerald Group Publishing Limited 2009 9781848556706, 1848556705 William A. Barnett, Carl Chiarella, Steve Keen, Robert Marks, Hermann Schnabl Commerce, Complexity, and Evolution: Topics in Economics, Finance, Marketing, and Management: Proceedings of the Twelfth International Symposium in ... Symposia in Economic Theory and Econometrics) Cambridge University Press 2011 0511896689, 9780511896682 Shelby D. Hunt Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity [1 ed.] Routledge 2003 0765609312, 9780765609311 Laura R. Oswald Creating Value: The Theory and Practice of Marketing Semiotics Research Oxford University Press 2015 0199657262, 9780199657261 Dawn Burton Cross-Cultural Marketing: Theory, practice and relevance [1 ed.] Routledge 2008 0415448921, 9780415448925 Steven Pike Destination Marketing Organisations: Bridging Theory and Practice (Advances in Tourism Research) [1 ed.] 2005 0080443060, 9780080494463, 9780080443065 John O’ Connor, Eamonn Galvin, Martin Evans Electronic Marketing: Theory & Practice For The 21st Century Financial Times Management 2003 0-273-68476-0, 978-0-273-68476-3, 9781405871372 Walle A.H. Exotic Visions in Marketing Theory and Practice [1st edition] 2002 1-56720-394-9 John F. Sherry, Eileen Fischer Routledge Interpretive Marketing Research Routledge 2009 Explorations in Consumer Culture Theory [1 ed.] 0415776406, 9780415776400, 9780203886809 Sak Onkvisit, John Shaw International Marketing: Strategy and Theory [5 ed.] Routledge 2008 0415772613, 9780415772617 Prof. Dr. Klaus-Peter Wiedmann, Dr. Nadine Hennigs (auth.), Klaus-Peter Wiedmann, Nadine Hennigs (eds.) Luxury Marketing: A Challenge for Theory and Practice [1 ed.] Gabler Verlag 2013 978-3-8349-4398-9, 978-3-8349-4399-6 Rajagopal Marketing Dynamics (theory and Practice) [1st Ed.] New Age Publications 2007 8122419429, 9788122419429 Felix Maringe, Paul Gibbs Marketing Higher Education: Theory and Practice [1 ed.] 2008 0335220320, 9780335220328, 9780335236862 Imam Salehudin and Bagus Adi Luthfi Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories 2010 Michael J. Baker, Olivier Badot, Ken Bernard, Stephen Brown, Douglas Brownlie, Sara Carter, K. C. Chan, Bernard Cova, Keith Crosier, Adamantios Diamantopoulos, Bill Donaldson, Sean Ennis, Pervez Ghauri, Susan J. Hart, Peter Leeflang, Dale Littler, Michael C. Mcdermott, Lyn Mcgregor, Shan Rajagopal, Daniel Tixier, John Webb (eds.) Marketing Theory and Practice Macmillan Education UK 1995 978-0-333-64182-8, 978-1-349-24260-3 Michael Baker, Michael Saren (editors) Marketing Theory: A Student Text [Second Edition] Sage Publications Ltd 2010 1849204667, 9781849204668, 1849204659, 9781849204651 Shelby D. Hunt Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory Routledge 2010 0765623633, 9780765623638 Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy, Joanna Kinsey, Stephen T. Parkinson (auth.) Macmillan Studies in Marketing Management Macmillan Education UK 1983 Marketing: Theory and Practice 978-1-349-06855-5, 978-1-349-06853-1 Michael J. Baker (eds.) Macmillan Studies in Marketing Management Macmillan Education UK 1976 Marketing: Theory and Practice 978-0-333-19821-6, 978-1-349-15703-7 Albert C. Bemmaor PhD, Nicolas Glady PhD, Daniel Hoppe PhD (auth.), Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt (eds.) Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice [1 ed.] Gabler Verlag 2012 978-3-8349-3060-6, 978-3-8349-3722-3 Professor Francis A Buttle Marketing Series Sage Publications Ltd 1996 Relationship Marketing: Theory and Practice 1853963135, 9781853963131 Bill Donaldson (auth.) Studies in Marketing Management Macmillan Education UK 1998 Sales Management: Theory and Practice 978-0-333-71044-9, 978-1-349-26354-7 Eric Anderson (auth.) Social Media Marketing: Game Theory and the Emergence of Collaboration [1 ed.] Springer-Verlag Berlin Heidelberg 2010 3642132987, 9783642132988 Katrin Susanne Mühlfeld (auth.) Business-to-Business-Marketing Deutscher Universitätsverlag 2004 Strategic Shifts between Business Types: A transaction cost theory-based approach supported by dyad simulation [1 ed.] 978-3-8244-7989-4, 978-3-322-81657-3 Scott Dacko The Advanced Dictionary of Marketing: Putting Theory to Use Oxford University Press, USA 2008 9780199285990, 0199285993 Scott Dacko The Advanced Dictionary of Marketing: Putting Theory to Use Oxford University Press, USA 2008 0199285993, 9780199285990, 9780191536649
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