Marketing Theory - Cari Data Buku

Marketing Theory  - Cari Data Buku

Author(s)    Title    Publisher    Year


Raji Srinivasan, Leigh McAlister    2011 AMA Winter Educators’ Conference: Marketing Theory and Applications       
    0-87757-344-1       
Lüdicke M.K.     A Theory of Marketing: Outline of a Social Systems Perspective        2006
    3-8350-0304-6       
Marius K. Lüdicke (auth.)    A Theory of Marketing: Outline of a Social Systems Perspective [1 ed.]    Deutscher Universitätsverlag    2006
    978-3-8350-0304-0, 978-3-8350-9131-3       
Eric C. Schwarz, Jason D. Hunter    Advanced Theory and Practice in Sport Marketing    Butterworth-Heinemann    2008
    0750684917, 9780750684910       
Harlan E. Spotts (eds.)    Developments in Marketing Science: Proceedings of the Academy of Marketing Science    Springer International Publishing    2015
    Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference [1 ed.]       
    978-3-319-11844-4, 978-3-319-11845-1       
G. Tomas M. Hult (auth.)    SpringerBriefs in Business 20    Springer-Verlag New York    2011
    Boundary-Spanning Marketing Organization: A Theory and Insights from 31 Organization Theories [1 ed.]       
    978-1-4614-3818-2, 978-1-4614-3819-9       
Mark S. Glynn    Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises ~ Volume 15 (Advances in Business Marketing & Purchasing)    Emerald Group Publishing Limited    2009
    9781848556706, 1848556705       
William A. Barnett, Carl Chiarella, Steve Keen, Robert Marks, Hermann Schnabl    Commerce, Complexity, and Evolution: Topics in Economics, Finance, Marketing, and Management: Proceedings of the Twelfth International Symposium in ... Symposia in Economic Theory and Econometrics)    Cambridge University Press    2011
    0511896689, 9780511896682       
Shelby D. Hunt    Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity [1 ed.]    Routledge    2003
    0765609312, 9780765609311       
Laura R. Oswald    Creating Value: The Theory and Practice of Marketing Semiotics Research    Oxford University Press    2015
    0199657262, 9780199657261       
Dawn Burton    Cross-Cultural Marketing: Theory, practice and relevance [1 ed.]    Routledge    2008
    0415448921, 9780415448925       
Steven Pike    Destination Marketing Organisations: Bridging Theory and Practice (Advances in Tourism Research) [1 ed.]        2005
    0080443060, 9780080494463, 9780080443065       
John O’ Connor, Eamonn Galvin, Martin Evans    Electronic Marketing: Theory & Practice For The 21st Century    Financial Times Management    2003
    0-273-68476-0, 978-0-273-68476-3, 9781405871372       
Walle A.H.     Exotic Visions in Marketing Theory and Practice [1st edition]        2002
    1-56720-394-9       
John F. Sherry, Eileen Fischer    Routledge Interpretive Marketing Research    Routledge    2009
    Explorations in Consumer Culture Theory [1 ed.]       
    0415776406, 9780415776400, 9780203886809       
Sak Onkvisit, John Shaw    International Marketing: Strategy and Theory [5 ed.]    Routledge    2008
    0415772613, 9780415772617       
Prof. Dr. Klaus-Peter Wiedmann, Dr. Nadine Hennigs (auth.), Klaus-Peter Wiedmann, Nadine Hennigs (eds.)    Luxury Marketing: A Challenge for Theory and Practice [1 ed.]    Gabler Verlag    2013
    978-3-8349-4398-9, 978-3-8349-4399-6       
Rajagopal    Marketing Dynamics (theory and Practice) [1st Ed.]    New Age Publications    2007
    8122419429, 9788122419429       
Felix Maringe, Paul Gibbs    Marketing Higher Education: Theory and Practice [1 ed.]        2008
    0335220320, 9780335220328, 9780335236862       
Imam Salehudin and Bagus Adi Luthfi    Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories        2010
Michael J. Baker, Olivier Badot, Ken Bernard, Stephen Brown, Douglas Brownlie, Sara Carter, K. C. Chan, Bernard Cova, Keith Crosier, Adamantios Diamantopoulos, Bill Donaldson, Sean Ennis, Pervez Ghauri, Susan J. Hart, Peter Leeflang, Dale Littler, Michael C. Mcdermott, Lyn Mcgregor, Shan Rajagopal, Daniel Tixier, John Webb (eds.)    Marketing Theory and Practice    Macmillan Education UK    1995
    978-0-333-64182-8, 978-1-349-24260-3       
Michael Baker, Michael Saren (editors)    Marketing Theory: A Student Text [Second Edition]    Sage Publications Ltd    2010
    1849204667, 9781849204668, 1849204659, 9781849204651       
Shelby D. Hunt    Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory    Routledge    2010
    0765623633, 9780765623638       
Michael J. Baker, A. J. Brown, Douglas Brownlie, Keith Crosier, Jennifer L. Drayton, Anita Kennedy, Joanna Kinsey, Stephen T. Parkinson (auth.)    Macmillan Studies in Marketing Management    Macmillan Education UK    1983
    Marketing: Theory and Practice       
    978-1-349-06855-5, 978-1-349-06853-1       
Michael J. Baker (eds.)    Macmillan Studies in Marketing Management    Macmillan Education UK    1976
    Marketing: Theory and Practice       
    978-0-333-19821-6, 978-1-349-15703-7       
Albert C. Bemmaor PhD, Nicolas Glady PhD, Daniel Hoppe PhD (auth.), Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt (eds.)    Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice [1 ed.]    Gabler Verlag    2012
    978-3-8349-3060-6, 978-3-8349-3722-3       
Professor Francis A Buttle    Marketing Series    Sage Publications Ltd    1996
    Relationship Marketing: Theory and Practice       
    1853963135, 9781853963131       
Bill Donaldson (auth.)    Studies in Marketing Management    Macmillan Education UK    1998
    Sales Management: Theory and Practice       
    978-0-333-71044-9, 978-1-349-26354-7       
Eric Anderson (auth.)    Social Media Marketing: Game Theory and the Emergence of Collaboration [1 ed.]    Springer-Verlag Berlin Heidelberg    2010
    3642132987, 9783642132988       
Katrin Susanne Mühlfeld (auth.)    Business-to-Business-Marketing    Deutscher Universitätsverlag    2004
    Strategic Shifts between Business Types: A transaction cost theory-based approach supported by dyad simulation [1 ed.]       
    978-3-8244-7989-4, 978-3-322-81657-3       
Scott Dacko    The Advanced Dictionary of Marketing: Putting Theory to Use    Oxford University Press, USA    2008
    9780199285990, 0199285993       
Scott Dacko    The Advanced Dictionary of Marketing: Putting Theory to Use    Oxford University Press, USA    2008
    0199285993, 9780199285990, 9780191536649