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Data Buku Marketing Metrics Books

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Data Buku Marketing Metrics Books

 

 

  Author(s) Title Publisher Year
  Mark Jeffery Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Wiley 2010
    0470504544, 9780470504543    
  Mark Jeffery Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know [1 ed.] 2010
    0470504544, 9780470504543    
  Laurent Florès (auth.) How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success Palgrave Macmillan UK 2014
    978-1-349-46488-3, 978-1-137-34069-6, 978-1-137-34068-9  
  Anthony Tardugno, Thomas DiPasquale, Robert Matthews IT Services Costs, Metrics, Benchmarking and Marketing Prentice Hall 2000
    9780130191953, 0130191957    
  Paul Farris Key Marketing Metrics FT Press  
    0273722034, 9780273722038    
  Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein Key Marketing Metrics : the 50+ metrics every manager needs to know, First ed. [First ed.] Pearson Education Limited 2009
    9780273722038, 0273722034    
  Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know Financial Times Prent.Int 2008
    0273722034, 9780273722038    
  Jerry Rackley (auth.) Marketing Analytics Roadmap: Methods, Metrics, and Tools Apress 2015
    978-1-4842-0260-9, 978-1-4842-0259-3    
  Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein Marketing Metrics: 50+ Metrics Every Executive Should Master [1 ed.] 2006
    0131873709, 9780131873704, 9780132055079    
  Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) [2 ed.] Pearson Prentice Hall 2010
    0137058292, 9780137058297    
  Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) [2 ed.] Pearson Prentice Hall 2010
    0137058292, 9780137058297    
  Malcolm McDonald, Peter Mouncey, Stan Maklan Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness [2 ed.] Kogan Page 2014
    0749468971, 9780749468972    
  John A. Davis Measuring marketing : 110+ key metrics every marketer needs [2 ed.] John Wiley & Sons Singapore 2013
    978-1-118-15374-1, 978-1-118-15388-8, 978-1-118-15375-8, 978-1-118-15376-5, 111815388X, 111815374X
  Akin Arikan Multichannel Marketing: Metrics and Methods for On and Offline Success [1 ed.] Sybex 2008
    047023959X, 9780470239599    
  Akin Arikan Multichannel Marketing: Metrics and Methods for On and Offline Success [1 ed.] Sybex 2008
    047023959X, 9780470239599    
  Jim Sterne Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) [1 ed.] Wiley 2010
    0470583789, 9780470583784    
  Jim Sterne Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) [1 ed.] 2010
    0470583789, 9780470583784    
  Arch G. Woodside, Arch G. Woodside Advances in Culture, Tourism and Hospitality Research Emerald Group Publishing Limited 2010
    Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4
    184950900X, 9781849509008    
  Arch G. Woodside Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 (Advances in Culture, Tourism and Hospitality Research) Emerald Group Publishing Limited 2010
    184950900X, 9781849509008    
 
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