Data Buku Marketing Metrics Books
Data Buku Marketing Metrics Books
| Author(s) | Title | Publisher | Year | |
| Mark Jeffery | Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know | Wiley | 2010 | |
| 0470504544, 9780470504543 | ||||
| Mark Jeffery | Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know [1 ed.] | 2010 | ||
| 0470504544, 9780470504543 | ||||
| Laurent Florès (auth.) | How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success | Palgrave Macmillan UK | 2014 | |
| 978-1-349-46488-3, 978-1-137-34069-6, 978-1-137-34068-9 | ||||
| Anthony Tardugno, Thomas DiPasquale, Robert Matthews | IT Services Costs, Metrics, Benchmarking and Marketing | Prentice Hall | 2000 | |
| 9780130191953, 0130191957 | ||||
| Paul Farris | Key Marketing Metrics | FT Press | ||
| 0273722034, 9780273722038 | ||||
| Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein | Key Marketing Metrics : the 50+ metrics every manager needs to know, First ed. [First ed.] | Pearson Education Limited | 2009 | |
| 9780273722038, 0273722034 | ||||
| Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein | Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know | Financial Times Prent.Int | 2008 | |
| 0273722034, 9780273722038 | ||||
| Jerry Rackley (auth.) | Marketing Analytics Roadmap: Methods, Metrics, and Tools | Apress | 2015 | |
| 978-1-4842-0260-9, 978-1-4842-0259-3 | ||||
| Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein | Marketing Metrics: 50+ Metrics Every Executive Should Master [1 ed.] | 2006 | ||
| 0131873709, 9780131873704, 9780132055079 | ||||
| Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein | Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) [2 ed.] | Pearson Prentice Hall | 2010 | |
| 0137058292, 9780137058297 | ||||
| Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein | Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) [2 ed.] | Pearson Prentice Hall | 2010 | |
| 0137058292, 9780137058297 | ||||
| Malcolm McDonald, Peter Mouncey, Stan Maklan | Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness [2 ed.] | Kogan Page | 2014 | |
| 0749468971, 9780749468972 | ||||
| John A. Davis | Measuring marketing : 110+ key metrics every marketer needs [2 ed.] | John Wiley & Sons Singapore | 2013 | |
| 978-1-118-15374-1, 978-1-118-15388-8, 978-1-118-15375-8, 978-1-118-15376-5, 111815388X, 111815374X | ||||
| Akin Arikan | Multichannel Marketing: Metrics and Methods for On and Offline Success [1 ed.] | Sybex | 2008 | |
| 047023959X, 9780470239599 | ||||
| Akin Arikan | Multichannel Marketing: Metrics and Methods for On and Offline Success [1 ed.] | Sybex | 2008 | |
| 047023959X, 9780470239599 | ||||
| Jim Sterne | Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) [1 ed.] | Wiley | 2010 | |
| 0470583789, 9780470583784 | ||||
| Jim Sterne | Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) [1 ed.] | 2010 | ||
| 0470583789, 9780470583784 | ||||
| Arch G. Woodside, Arch G. Woodside | Advances in Culture, Tourism and Hospitality Research | Emerald Group Publishing Limited | 2010 | |
| Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 | ||||
| 184950900X, 9781849509008 | ||||
| Arch G. Woodside | Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 (Advances in Culture, Tourism and Hospitality Research) | Emerald Group Publishing Limited | 2010 | |
| 184950900X, 9781849509008 | ||||