Data Buku Brands Books

ID	Author(s)	Title	Publisher	Year
1		Destination Brands	Butterworth Heinemann	2011
		978-0-08-096930-5
2	Mir Damad, Keven Brown	Kitab al-Qabasat: The Book of Blazing Brands		2014
3	Karen Post, Jeffrey H. Gitomer, Michael Tchong	Brain tattoos: creating unique brands that stick in your customers' minds [1st ed.]	Amacom	2004
		0814472346, 9780814472347
4	Inside the Minds Staff, Mike Toth, Christopher Santry, Aspatore Books Staff, Aspatore.com	Inside the Minds Series	Aspatore Books	2003
		The Art of Advertising: CEOs from BBDO, Mullin Advertising & More on Generating Creative Campaigns & Building Successful Brands
		1587622319, 9781587622311
5	Jonathan Schroeder, Janet Borgerson, Wu Zhiyan	From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history	Palgrave Macmillan	2013
		1137276347, 9781137276346
6	Teresa da Silva Lopes	Cambridge Studies in the Emergence of Global Enterprise	Cambridge University Press	2007
		Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Enterprise)
		0521833973, 9780521833974
7	Hamish Pringle, Peter Field pse	Brand Immortality: How Brands Can Live Long and Prosper	Kogan Page	2009
		0749449284, 9780749449285, 2008022897
8	Mark Tungate	Fashion Brands: Branding Style from Armani to Zara	Kogan Page	2005
		0749442999, 0749441089
9	Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald	Creating Powerful Brands, Third Edition [3 ed.]	Butterworth-Heinemann	2003
		9780750659802, 0750659807
10	Celia Lury	International Library of Sociology	Routledge	2004
		Brands: The Logos of the Global Economy [1 ed.]
		0415251826, 9780415251822, 9780203495025, 0203495020, 0203598660, 0415251834
11	Leslie de Chernatony	From Brand Vision to Brand Evaluation, : The strategic process of growing and strengthening brands [2 ed.]	Butterworth-Heinemann	2006
		0750667494, 9780750667494, 9780080459660
12	Lionel Bently, Jennifer Davis, Jane C. Ginsburg	Cambridge Intellectual Property and Information Law	Cambridge University Press	2008
		Trade Marks and Brands: An Interdisciplinary Critique [1 ed.]
		0521889650, 9780521889650, 9780511410079
13	John Philip Jones, Jan S. Slater	What's in a Name: Advertising and the Concept of Brands [2 ed.]	M.E. Sharpe	2003
		9780765609731, 0765609738
14	Matt Haig	Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive	Kogan Page	2004
		0749442573, 9780749442576, 9781417572298
15	Laurence Vincent	Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy	Kaplan Business	2002
		0793155606, 9780793155606
16	Klaus Schmidt, Chris Ludlow	Inclusive Branding: The Why and How of a Holistic Approach to Brands	Palgrave Macmillan	2003
		0333980794, 9780333980798, 9780230513297
17	Mark Tungate	Media Monoliths: How Great Media Brands Thrive and Survive [illustrated edition]	Kogan Page	2004
		9780749441081, 0749441089
18	Keith Lincoln, Lars Thomassen	How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands	Kogan Page	2007
		9780749450168, 0749450169
19	Joseph Hansen	Fadeout: A Dave Brandstetter Mystery [1 ed.]	University of Wisconsin Press	2004
		0299205541, 9780299205546, 9780299205539
20	Brian Solis	Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web	Wiley	2010
		0470571098, 9780470571095
21	Larry Light, Joan Kiddon	Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands [1 ed.]	Wharton School Publishing	2009
		0136043313, 9780136043317
22	Charlotte Rivers	Identify: Building Brands Through Letterhead Logo and Business Cards [First Edition]	RotoVision	2003
		9782880467234, 2880467233
23	Dr Chris Hackley	Advertising and Promotion: Communicating Brands [1 ed.]	Sage Publications Ltd	2005
		0761941533, 9780761941538
24	Rita Clifton	Brands and Branding	Economist Books	2003
		186197664X, 9781861976642
25	Jennewein K.	Intellectual Property Management. The Role of Technology-Brands in the Appropriation of Technological Innovation		2005
26	Mara Einstein	Media, Religion and Culture	Routledge	2007
		Brands of Faith: Marketing Religion in a Commercial Age [1 ed.]
		0415409772, 9780415409773, 0415409764, 9780415409766, 0203938879, 9780203938874
27	Marcos Ormeno	Managing Corporate Brands: A new approach to corporate communication	duv	2007
		3835007815, 9783835007819
28		All Brands are not created equal. Best Global Brands 2007		2007
29	Knapp D.E.	The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success		2008
30	Dr Chris Hackley	Advertising and Promotion: Communicating Brands [1 ed.]	Sage Publications Ltd	2005
		0761941541, 0761941533, 9780761941538, 9781848600522
31	Marc Gobe	Brandjam: Humanizing Brands Through Emotional Design. [1 ed.]	Allworth Press	2007
		1581154682, 9781581154689, 9781581156225
32	Del Breckenfeld	The Cool Factor: Building Your Brands Image through Partnership Marketing [1 ed.]	Wiley	2008
		047037196X
33	Neill Duffy, Jo Hooper	Passion Branding: Harnessing the Power of Emotion to Build Strong Brands [1 ed.]		2003
		0470850523, 9780470850527, 9780470869406
34	Mark Tungate	Luxury World: The Past, Present and Future of Luxury Brands		2009
		0749452633, 9780749452636
35	Michael Willmott	Citizen Brands : Putting Society at the Heart of Your Business [1 ed.]		2001
		0471492124, 9780471492122, 9780470848050
36	Martin Kornberger	Brand Society: How Brands Transform Management and Lifestyle [1 ed.]		2010
		0521726905, 9780521726900, 0521898269, 9780521898263
37	Al Ries, Laura Ries	The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival [1 ed.]		2004
		0060570148, 9780060570149, 9780060588960
38	Jon Miller, David Muir	The Business of Brands [1 ed.]		2004
		0470862599, 9780470862599, 9780470862605
39	Thom Braun	Philosophy of Branding: Great Philosophers Think Brands	Kogan Page	2004
		0749441933, 9780749441937
40	Marty Neumeier	Zag: The Number One Strategy of High-Performance Brands [1 ed.]		2006
		0321426770, 9780321426772, 9780321487636
41	Kevin Ford	Brands Laid Bare: Using Market Research for Evidence-Based Brand Management [1 ed.]		2005
		0470012838, 9780470012833, 9780470014387
42	Peter Cheverton	Understanding Brands (Creating Success)	Kogan Page	2006
		074944665X, 9780749446659
43	Celia Lury	Brands: The Logos of Global Economy (International Library of Sociology) [1 ed.]		2004
		9780415251839, 0415251834, 0415251826, 9780415251822, 9780203495025
44	Jan Lindemann	The Economy of Brands	Palgrave Macmillan	2010
		0230232507, 9780230232501
45	Martin Roll	Asian Brand Strategy: How Asia Builds Strong Brands		2005
		1403992797, 9781403992796, 9780230513068
46	Garry Titterton, Michele Fioroni	Brand Storming: Managing Brands in the Era of Complexity		2009
		0230222439, 9780230222434, 9780230233515
47	Margaret Mark, Carol S. Pearson	The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes [1st ed.]		2001
		0071364153, 9780071364157, 9780071381185
48	Jean-Noel Kapferer, Vincent Bastien	The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands	Kogan Page	2009
		0749454776, 9780749454777
49	Adam Morgan	Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders [2 ed.]		2009
		0470238275, 9780470238271, 9780470409978
50	Del Breckenfeld	The Cool Factor: Building Your Brands Image through Partnership Marketing [1 ed.]		2008
		047037196X
51	Joseph Hansen	Death Claims (Dave Brandstetter Mysteries)		2004
		0299205649, 9780299205645, 9780299205638
52	Sue Bridgewater	Football Brands	Palgrave Macmillan	2010
		0230232531, 9780230232532
53	Kevin Roberts	Lovemarks: The Future Beyond Brands		2004
		1576872041, 9781576872048
54	Adam Arvidsson	Brands: Meaning and Value in Media Culture [1 ed.]		2006
		0415347157, 9780415347150, 9780203640067
55	Evelyne Resnick	Wine Brands: Success Strategies for New Markets, New Consumers and New Trends [First Edition]		2008
		0230554032, 9780230554030
56	Allen P. Adamson	BrandDigital: Simple Ways Top Brands Succeed in the Digital World		2008
		0230606040, 9780230606043, 9780230614550
57	Duane Knapp	The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success [1 ed.]		2008
		0071494413, 9780071494410, 9780071641425
58	Sue Bridgewater	Football Brands	Palgrave Macmillan	2010
		0230232531, 9780230232532
59	Michel Chevalier, Gerald Mazzalovo	Pro Logo: Brands as a Factor of Progress		2004
		1403918252, 9781403918253, 9780230508897
60	Stuart Crainer, Des Dearlove	Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands (The Ultimate Series) [2 ed.]		2003
		9781841124391, 1841124397
61	Brian Solis	Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web		2010
		9780470571095, 0470571098
62	Jan Lindemann	The Economy of Brands	Palgrave Macmillan	2010
		9780230232501
63	Evelyne Resnick	Wine Brands: Success Strategies for New Markets, New Consumers and New Trends [First Edition]		2008
		0230554032, 9780230554030
64	Adrian Ryans	Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals [1 ed.]		2009
		0470742976, 9780470742976, 9780470745229
65	Albrecht Rothacher	Corporate Cultures and Global Brands		2004
		9812388567, 9789812388568, 9789812563057
66	Larry Light, Joan Kiddon	Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands [1 ed.]		2009
		0136043313, 9780136043317
67	David Vinjamuri	Accidental Branding: How Ordinary People Build Extraordinary Brands [1 ed.]		2008
		0470165065, 9780470165065, 9780470282083
68	David A. Aaker	Building Strong Brands		1995
		002900151X
69	Kevin Clark	Brandscendence: Three Essential Elements of Enduring Brands		2004
		0793183030, 9780793183036
70	Leslie de Chernatony	From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brands [3 ed.]	Butterworth-Heinemann	2010
		1856177734, 9781856177733
71	Mike Owen	Developing Brands with Qualitative Market Research
		1412903963, 9781412903967
72	Ian P Buckingham	Brand Champions: How Superheroes Bring Brands to Life	Palgrave Macmillan	2011
		0230220320, 9780230220324
73	Roberto Alvarez del Blanco	Personal Brands: Manage Your Life with Talent and Turn it Into a Unique Experience	Palgrave Macmillan	2010
		023025263X, 9780230252639
74	John Grant	Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions [1 ed.]	Wiley	2006
		0470027517, 9780470027516, 9780470029831
75	Helen Edwards, Derek Day	Creating Passion Brands: Getting to the Heart of Branding	Kogan Page Business Books	2005
		0749443707, 9780749443702, 9781423728481
76	Nick Wreden	ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands	Kogan Page Business Books	2005
		0749444657, 9780749444655, 9781423728542
77	Martin Lindstrom	Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound	Kogan Page Ltd	2005
		0749443715, 9780749443719
78	Mark Tungate	Fashion Brands: Branding Style from Armani to Zara (2008)
		9780749453053, 9780749455040, 0749453052
79	Daryl Travis	Emotional Branding : How Successful Brands Gain the Irrational Edge	Crown Business	2000
		9780761529118, 076152911X
80	Michael Beverland	Building Brand Authenticity: 7 Habits of Iconic Brands	Palgrave Macmillan	2009
		0230580319, 9780230580312
81	Brian Solis	Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web	Wiley	2010
		470571098
82	Mara Einstein	Media, Religion and Culture	T & F Books UK	2008
		Brands of Faith: Marketing Religion in a Commercial Age [1 ed.]
		415409772
83	Liz Moor	The Rise of Brands	Berg Publishers	2007
		1-84520-383-6, 978-1-84520-383-2, 9781847883421, 978-1-84520-384-9, 1-84520-384-4, 1847883427
84	Chris Grams	The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World [1 ed.]	Que Publishing	2011
		0789748029, 9780789748027
85	Kelly Tian, Lily Dong	Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China (Routledge Contemporary China Series 60) [1 ed.]	Taylor & Francis	2011
		0415553490, 9780415553490, 9780203840115, 0203840119
86	Roger Blackwell, Tina Stephan	Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll [1 ed.]	Wiley	2003
		0471455172, 9780471455172
87	Chris Grams	The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World [1 ed.]	Que Publishing	2011
		0789748029, 9780789748027
88	Al Iannuzzi	Greener Products: The Making and Marketing of Sustainable Brands [1 ed.]	CRC Press	2011
		1439854319, 9781439854310
89	G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown	Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models [1 ed.]	Wiley	2011
		0470643595, 9780470643594
90	Nicholas Ind	Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands	Kogan Page Publishers	2006
		0749443995, 9780749443993
91	Mike Schultz, John Doerr	Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success [1 ed.]	Wiley	2009
		0470438991, 978-0-470-43899-2, 9780470521977, 047052197X, 9780470521984, 0470521988, 9780470521748, 0470521740
92	Martin Kornberger	Brand Society: How Brands Transform Management and Lifestyle [1 ed.]	Cambridge University Press	2010
		0521726905, 9780521726900
93	Leslie de Chernatony, Malcolm McDonald, Elaine Wallace	Creating Powerful Brands, Fourth Edition [4 ed.]	Butterworth-Heinemann	2010
		1856178498, 978-1-85617-849-5, 9781856178501, 1856178501
94	Hamish Pringle, Peter Field pse	Brand Immortality: How Brands Can Live Long and Prosper	Kogan Page	2009
		0749449284, 0749457015, 9780749457013, 9780749449285
95	G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown	Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models [1 ed.]	Wiley	2011
		0470643595, 9780470643594
96	Rita Clifton and John Simmons (Editors)	The Economist	The Economist / Profile Books	2003
		Brands and Branding [1st ed.]
		186197664X, 9781861976642
97	Adam Lindgreen, Martin K. Hingley, Joëlle Vanhamme	Food and agricultural marketing series	Gower	2009
		The Crisis of Food Brands (Food and Agricultural Marketing)
		0566088126, 978-0-566-08812-4, 9780566089930, 0566089939
98	Joeri Van Den Bergh, Mattias Behrer, Gert (FRW) Kerkstoel	How Cool Brands Stay Hot: Branding to Generation Y	Kogan Page Publishers	2011
		0749462507, 9780749462505, 9780749462512
99	David Nichols, Tom Farrand, Tom Rowley, Matt Avery	Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming	Palgrave Macmillan	2006
		1403998973, 9781403998972
100	Chris Grams	The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World [1 ed.]	Que Publishing	2011
		0789748029, 9780789748027
101	Mike Schultz, John Doerr	Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success	Wiley	2009
		9780470521748
102	Mike Schultz, John Doerr	Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success	Wiley	2009
		9780470521748
103	Rohit Bhargava	Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki [1st Edition]	McGraw-Hill	2008
		0071545212, 9780071545211
104	Michael Beverland	Building Brand Authenticity: 7 Habits of Iconic Brands	Palgrave Macmillan	2009
		0230580319, 9780230580312
105	Philippe Malaval (auth.)	Strategy and Management of Industrial Brands: Business to Business Products and Services [1 ed.]	Springer US	2001
		978-1-4020-7753-1, 978-1-4615-1737-5
106	Dr. Klaus Jennewein (auth.)	Contributions to Management Science	Physica-Verlag Heidelberg	2005
		Intellectual Property Management: The Role of Technology-Brands in the Appropriation of Technological Innovation [1 ed.]
		978-3-7908-0280-1, 978-3-7908-1599-3
107	Karin Pennemann (auth.)	Reihe Handel und Internationales Marketing / Series Retailing and International Marketing	Gabler Verlag	2013
		Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China [1 ed.]
		978-3-8349-4491-7, 978-3-8349-4492-4
108		Beton-Kalender 2013: Lebensdauer und Instandsetzung - Brandschutz		2012
		9783433030004, 9783433602591
109	Adam Morgan(auth.)	Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition		2009
		9780470238271, 9781118257944
110	Severin Dennhardt (auth.)	User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media [1 ed.]	Gabler Verlag	2014
		978-3-658-02349-2, 978-3-658-02350-8
111	Rita Clifton	Brands and Branding	Economist Books	2003
		186197664X, 9781861976642
112	Martin Kornberger	Brand Society: How Brands Transform Management and Lifestyle [1 ed.]	Cambridge University Press	2010
		0521726905, 9780521726900
113	Adam Morgan	Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders [2 ed.]	Wiley	2009
		0470238275, 9780470238271
114	Adam Morgan	Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders [2 ed.]	Wiley	2009
		0470238275, 9780470238271
115	Kevin Budelmann, Yang Kim, Curt Wozniak	Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands [1st ed.]	Rockport Publishers	2010
		159253578X, 9781592535781
116	Olga Louisa Kastner (auth.)	BestMasters	Gabler Verlag	2014
		When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts [1 ed.]
		978-3-658-04575-3, 978-3-658-04576-0
117	Rita Clifton	Economist Books	Bloomberg Press	2009
		Brands and Branding, Second Edition [2 ed.]
		1576603504, 9781576603505
118	Mac Cato	Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands [Hardcover w/jacket ed.]	Rockport Publishers	2010
		1592535178, 9781592535170
119	Tim Halloran	Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers [1 ed.]	Jossey-Bass	2014
		1118611284, 9781118611289
120	Joeri van den Bergh; Mattias Behrer	How cool brands stay hot : branding to generation Y	Kogan Page	2011
		9780749462512, 0749462515
121	Debbie Millman	Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands	Rockport Publishers	2012
		159253726X, 9781592537266
122	Nicholas Ind, Clare Fuller, Charles Trevail	Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands	Kogan Page	2012
		0749463252, 9780749463250
123	Nirmalya Kumar, Jan-Benedict E.M Steenkamp	Brand Breakout: How Emerging Market Brands Will Go Global	Palgrave Macmillan	2013
		1137276614, 9781137276612
124	Roger Blackwell, Tina Stephan	Brands That Rock What Business Leaders Can Learn from the World of Rock and Roll [1 ed.]	Wiley	2003
		9780471455172, 0471455172
125	Larry Light, Joan Kiddon	Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands [1 ed.]	Wharton School Publishing	2009
		9780136043317, 0136043313
126	Denise Lee Yohn	What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest [1 ed.]	Jossey-Bass	2014
		111861125X, 9781118611258
127	Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez (eds.)	Springer Proceedings in Business and Economics	Springer International Publishing	2014
		National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 [1 ed.]
		978-3-319-07193-0, 978-3-319-07194-7
128	Paul Temporal	Branding for the Public Sector: Creating, building and managing brands people will value [1 ed.]	Wiley	2014
		1118756312, 9781118756317
129	Philip Gross (auth.)	Strategie, Marketing und Informationsmanagement	Gabler Verlag	2015
		Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance [1 ed.]
		978-3-658-07249-0, 978-3-658-07250-6
130	François Gauthier, Tuomas Martikainen	Ashgate AHRC/ESRC Religion and Society Series	Ashgate Publishing	2013
		Religion in Consumer Society: Brands, Consumers and Markets
		1409449866, 9781409449867
131	Roger Blackwell, Tina Stephan	Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll [1 ed.]	Wiley	2004
		0-471-45517-2, 9780471455172
132	Mandy Li (Editor)	Resorts of 10 Leading Brands	Design Media Publishing Ltd	2013
133	Mark P. Pritchard, Jeffrey L. Stinson	Leveraging Brands in Sport Business	Routledge	2013
		0415534844, 9780415534840
134	Douglas Holt, Douglas Cameron	Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands [1 ed.]	Oxford University Press	2010
		019958740X, 9780199587407
135	A. T. Kenyon, M. Richardson, Wee Loon Ng-Loy (eds.)	Cambridge Intellectual Property and Information Law	Cambridge University Press	2012
		The Law of Reputation and Brands in the Asia Pacific [1 ed.]
		1107017726, 9781107017726
136	Pierre Mora	Management for Professionals	Springer	2015
		Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World [1 ed.]
		3319244795, 9783319244792
137	Guy Champniss, Fernando Rodes Vila	Brand Valued: How socially valued brands hold the key to a sustainable future and business success [1 ed.]	Wiley	2011
		1119976677, 9781119976677
138	King, Stephen; Baskin, Merry; Lannon, Judie	How to be a master planner : Stephen King's timeless works on brands and communication [1 ed.]	John Wiley [distributor], Wiley	2007
		978-0-470-51791-8, 0470517913
139	Temporal, Paul	Advanced brand management : managing brands in a changing world [2nd ed]	John Wiley & Sons (Asia)	2010
		9780470824498, 0470824492
140	Mora, Pierre	Management for professionals	Springer	2016
		Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world [1st ed. 2016]
		978-3-319-24479-2, 978-3-319-24481-5, 3319244817, 3319244795
141	John A. Davis	The Olympic Games effect : how sports marketing builds strong brands [2 ed.]	Wiley	2012
		978-1-118-17168-4, 978-1-118-17169-1, 978-1-118-17170-7, 978-1-118-17171-4, 1118171683
142	Britton, Matt	Youthnation : building remarkable brands in a youth-driven culture [1 ed.]	John Wiley & Sons	2015
		978-1-118-98114-6, 978-1-118-98252-5, 978-1-118-98253-2, 1118981146, 1118982533
143	Pike, Andy	RGS-IBG book series	Wiley Blackwell	2015
		Origination : the geographies of brands and branding
		9781118556276, 1118556275, 9781118556313, 1118556313, 9781118556399, 1118556399

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