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Data Buku Brands Books

 

 

ID Author(s) Title Publisher Year
1   Destination Brands Butterworth Heinemann 2011
    978-0-08-096930-5    
2 Mir Damad, Keven Brown Kitab al-Qabasat: The Book of Blazing Brands   2014
3 Karen Post, Jeffrey H. Gitomer, Michael Tchong Brain tattoos: creating unique brands that stick in your customers' minds [1st ed.] Amacom 2004
    0814472346, 9780814472347    
4 Inside the Minds Staff, Mike Toth, Christopher Santry, Aspatore Books Staff, Aspatore.com Inside the Minds Series  Aspatore Books 2003
    The Art of Advertising: CEOs from BBDO, Mullin Advertising & More on Generating Creative Campaigns & Building Successful Brands
    1587622319, 9781587622311    
5 Jonathan Schroeder, Janet Borgerson, Wu Zhiyan From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history Palgrave Macmillan 2013
    1137276347, 9781137276346    
6 Teresa da Silva Lopes Cambridge Studies in the Emergence of Global Enterprise  Cambridge University Press 2007
    Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Enterprise)
    0521833973, 9780521833974    
7 Hamish Pringle, Peter Field pse Brand Immortality: How Brands Can Live Long and Prosper Kogan Page 2009
    0749449284, 9780749449285, 2008022897    
8 Mark Tungate Fashion Brands: Branding Style from Armani to Zara Kogan Page 2005
    0749442999, 0749441089    
9 Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald Creating Powerful Brands, Third Edition [3 ed.] Butterworth-Heinemann 2003
    9780750659802, 0750659807    
10 Celia Lury International Library of Sociology  Routledge 2004
    Brands: The Logos of the Global Economy [1 ed.]    
    0415251826, 9780415251822, 9780203495025, 0203495020, 0203598660, 0415251834
11 Leslie de Chernatony From Brand Vision to Brand Evaluation, : The strategic process of growing and strengthening brands [2 ed.] Butterworth-Heinemann 2006
    0750667494, 9780750667494, 9780080459660    
12 Lionel Bently, Jennifer Davis, Jane C. Ginsburg Cambridge Intellectual Property and Information Law  Cambridge University Press 2008
    Trade Marks and Brands: An Interdisciplinary Critique [1 ed.]  
    0521889650, 9780521889650, 9780511410079    
13 John Philip Jones, Jan S. Slater What's in a Name: Advertising and the Concept of Brands [2 ed.] M.E. Sharpe 2003
    9780765609731, 0765609738    
14 Matt Haig Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive Kogan Page 2004
    0749442573, 9780749442576, 9781417572298    
15 Laurence Vincent Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy Kaplan Business 2002
    0793155606, 9780793155606    
16 Klaus Schmidt, Chris Ludlow Inclusive Branding: The Why and How of a Holistic Approach to Brands Palgrave Macmillan 2003
    0333980794, 9780333980798, 9780230513297    
17 Mark Tungate Media Monoliths: How Great Media Brands Thrive and Survive [illustrated edition] Kogan Page 2004
    9780749441081, 0749441089    
18 Keith Lincoln, Lars Thomassen How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands Kogan Page 2007
    9780749450168, 0749450169    
19 Joseph Hansen Fadeout: A Dave Brandstetter Mystery [1 ed.] University of Wisconsin Press 2004
    0299205541, 9780299205546, 9780299205539    
20 Brian Solis Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Wiley 2010
    0470571098, 9780470571095    
21 Larry Light, Joan Kiddon Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands [1 ed.] Wharton School Publishing 2009
    0136043313, 9780136043317    
22 Charlotte Rivers Identify: Building Brands Through Letterhead Logo and Business Cards [First Edition] RotoVision 2003
    9782880467234, 2880467233    
23 Dr Chris Hackley Advertising and Promotion: Communicating Brands [1 ed.] Sage Publications Ltd 2005
    0761941533, 9780761941538    
24 Rita Clifton Brands and Branding Economist Books 2003
    186197664X, 9781861976642    
25 Jennewein K.  Intellectual Property Management. The Role of Technology-Brands in the Appropriation of Technological Innovation 2005
26 Mara Einstein Media, Religion and Culture  Routledge 2007
    Brands of Faith: Marketing Religion in a Commercial Age [1 ed.]  
    0415409772, 9780415409773, 0415409764, 9780415409766, 0203938879, 9780203938874
27 Marcos Ormeno Managing Corporate Brands: A new approach to corporate communication duv 2007
    3835007815, 9783835007819    
28   All Brands are not created equal. Best Global Brands 2007 2007
29 Knapp D.E.  The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success 2008
30 Dr Chris Hackley Advertising and Promotion: Communicating Brands [1 ed.] Sage Publications Ltd 2005
    0761941541, 0761941533, 9780761941538, 9781848600522    
31 Marc Gobe Brandjam: Humanizing Brands Through Emotional Design. [1 ed.] Allworth Press 2007
    1581154682, 9781581154689, 9781581156225    
32 Del Breckenfeld The Cool Factor: Building Your Brands Image through Partnership Marketing [1 ed.] Wiley 2008
    047037196X    
33 Neill Duffy, Jo Hooper Passion Branding: Harnessing the Power of Emotion to Build Strong Brands [1 ed.] 2003
    0470850523, 9780470850527, 9780470869406    
34 Mark Tungate Luxury World: The Past, Present and Future of Luxury Brands 2009
    0749452633, 9780749452636    
35 Michael Willmott Citizen Brands : Putting Society at the Heart of Your Business [1 ed.] 2001
    0471492124, 9780471492122, 9780470848050    
36 Martin Kornberger Brand Society: How Brands Transform Management and Lifestyle [1 ed.] 2010
    0521726905, 9780521726900, 0521898269, 9780521898263    
37 Al Ries, Laura Ries The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival [1 ed.] 2004
    0060570148, 9780060570149, 9780060588960    
38 Jon Miller, David Muir The Business of Brands [1 ed.]   2004
    0470862599, 9780470862599, 9780470862605    
39 Thom Braun Philosophy of Branding: Great Philosophers Think Brands Kogan Page 2004
    0749441933, 9780749441937    
40 Marty Neumeier Zag: The Number One Strategy of High-Performance Brands [1 ed.] 2006
    0321426770, 9780321426772, 9780321487636    
41 Kevin Ford Brands Laid Bare: Using Market Research for Evidence-Based Brand Management [1 ed.] 2005
    0470012838, 9780470012833, 9780470014387    
42 Peter Cheverton Understanding Brands (Creating Success) Kogan Page 2006
    074944665X, 9780749446659    
43 Celia Lury Brands: The Logos of Global Economy (International Library of Sociology) [1 ed.] 2004
    9780415251839, 0415251834, 0415251826, 9780415251822, 9780203495025
44 Jan Lindemann The Economy of Brands Palgrave Macmillan 2010
    0230232507, 9780230232501    
45 Martin Roll Asian Brand Strategy: How Asia Builds Strong Brands   2005
    1403992797, 9781403992796, 9780230513068    
46 Garry Titterton, Michele Fioroni Brand Storming: Managing Brands in the Era of Complexity 2009
    0230222439, 9780230222434, 9780230233515    
47 Margaret Mark, Carol S. Pearson The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes [1st ed.] 2001
    0071364153, 9780071364157, 9780071381185    
48 Jean-Noel Kapferer, Vincent Bastien The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Kogan Page 2009
    0749454776, 9780749454777    
49 Adam Morgan Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders [2 ed.] 2009
    0470238275, 9780470238271, 9780470409978    
50 Del Breckenfeld The Cool Factor: Building Your Brands Image through Partnership Marketing [1 ed.] 2008
    047037196X    
51 Joseph Hansen Death Claims (Dave Brandstetter Mysteries)   2004
    0299205649, 9780299205645, 9780299205638    
52 Sue Bridgewater Football Brands Palgrave Macmillan 2010
    0230232531, 9780230232532    
53 Kevin Roberts Lovemarks: The Future Beyond Brands   2004
    1576872041, 9781576872048    
54 Adam Arvidsson Brands: Meaning and Value in Media Culture [1 ed.]   2006
    0415347157, 9780415347150, 9780203640067    
55 Evelyne Resnick Wine Brands: Success Strategies for New Markets, New Consumers and New Trends [First Edition] 2008
    0230554032, 9780230554030    
56 Allen P. Adamson BrandDigital: Simple Ways Top Brands Succeed in the Digital World 2008
    0230606040, 9780230606043, 9780230614550    
57 Duane Knapp The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success [1 ed.] 2008
    0071494413, 9780071494410, 9780071641425    
58 Sue Bridgewater Football Brands Palgrave Macmillan 2010
    0230232531, 9780230232532    
59 Michel Chevalier, Gerald Mazzalovo Pro Logo: Brands as a Factor of Progress   2004
    1403918252, 9781403918253, 9780230508897    
60 Stuart Crainer, Des Dearlove Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands (The Ultimate Series) [2 ed.] 2003
    9781841124391, 1841124397    
61 Brian Solis Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web 2010
    9780470571095, 0470571098    
62 Jan Lindemann The Economy of Brands Palgrave Macmillan 2010
    9780230232501    
63 Evelyne Resnick Wine Brands: Success Strategies for New Markets, New Consumers and New Trends [First Edition] 2008
    0230554032, 9780230554030    
64 Adrian Ryans Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals [1 ed.] 2009
    0470742976, 9780470742976, 9780470745229    
65 Albrecht Rothacher Corporate Cultures and Global Brands   2004
    9812388567, 9789812388568, 9789812563057    
66 Larry Light, Joan Kiddon Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands [1 ed.] 2009
    0136043313, 9780136043317    
67 David Vinjamuri Accidental Branding: How Ordinary People Build Extraordinary Brands [1 ed.] 2008
    0470165065, 9780470165065, 9780470282083    
68 David A. Aaker Building Strong Brands   1995
    002900151X    
69 Kevin Clark Brandscendence: Three Essential Elements of Enduring Brands 2004
    0793183030, 9780793183036    
70 Leslie de Chernatony From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brands [3 ed.] Butterworth-Heinemann 2010
    1856177734, 9781856177733    
71 Mike Owen Developing Brands with Qualitative Market Research    
    1412903963, 9781412903967    
72 Ian P Buckingham Brand Champions: How Superheroes Bring Brands to Life Palgrave Macmillan 2011
    0230220320, 9780230220324    
73 Roberto Alvarez del Blanco Personal Brands: Manage Your Life with Talent and Turn it Into a Unique Experience Palgrave Macmillan 2010
    023025263X, 9780230252639    
74 John Grant Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions [1 ed.] Wiley 2006
    0470027517, 9780470027516, 9780470029831    
75 Helen Edwards, Derek Day Creating Passion Brands: Getting to the Heart of Branding Kogan Page Business Books 2005
    0749443707, 9780749443702, 9781423728481    
76 Nick Wreden ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands Kogan Page Business Books 2005
    0749444657, 9780749444655, 9781423728542    
77 Martin Lindstrom Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound Kogan Page Ltd 2005
    0749443715, 9780749443719    
78 Mark Tungate Fashion Brands: Branding Style from Armani to Zara (2008)  
    9780749453053, 9780749455040, 0749453052    
79 Daryl Travis Emotional Branding : How Successful Brands Gain the Irrational Edge Crown Business 2000
    9780761529118, 076152911X    
80 Michael Beverland Building Brand Authenticity: 7 Habits of Iconic Brands Palgrave Macmillan 2009
    0230580319, 9780230580312    
81 Brian Solis Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Wiley 2010
    470571098    
82 Mara Einstein Media, Religion and Culture  T & F Books UK 2008
    Brands of Faith: Marketing Religion in a Commercial Age [1 ed.]  
    415409772    
83 Liz Moor The Rise of Brands Berg Publishers 2007
    1-84520-383-6, 978-1-84520-383-2, 9781847883421, 978-1-84520-384-9, 1-84520-384-4, 1847883427
84 Chris Grams The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World [1 ed.] Que Publishing 2011
    0789748029, 9780789748027    
85 Kelly Tian, Lily Dong Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China (Routledge Contemporary China Series 60) [1 ed.] Taylor & Francis 2011
    0415553490, 9780415553490, 9780203840115, 0203840119    
86 Roger Blackwell, Tina Stephan Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll [1 ed.] Wiley 2003
    0471455172, 9780471455172    
87 Chris Grams The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World [1 ed.] Que Publishing 2011
    0789748029, 9780789748027    
88 Al Iannuzzi Greener Products: The Making and Marketing of Sustainable Brands [1 ed.] CRC Press 2011
    1439854319, 9781439854310    
89 G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models [1 ed.] Wiley 2011
    0470643595, 9780470643594    
90 Nicholas Ind Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands Kogan Page Publishers 2006
    0749443995, 9780749443993    
91 Mike Schultz, John Doerr Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success [1 ed.] Wiley 2009
    0470438991, 978-0-470-43899-2, 9780470521977, 047052197X, 9780470521984, 0470521988, 9780470521748, 0470521740
92 Martin Kornberger Brand Society: How Brands Transform Management and Lifestyle [1 ed.] Cambridge University Press 2010
    0521726905, 9780521726900    
93 Leslie de Chernatony, Malcolm McDonald, Elaine Wallace Creating Powerful Brands, Fourth Edition [4 ed.] Butterworth-Heinemann 2010
    1856178498, 978-1-85617-849-5, 9781856178501, 1856178501  
94 Hamish Pringle, Peter Field pse Brand Immortality: How Brands Can Live Long and Prosper Kogan Page 2009
    0749449284, 0749457015, 9780749457013, 9780749449285    
95 G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models [1 ed.] Wiley 2011
    0470643595, 9780470643594    
96 Rita Clifton and John Simmons (Editors) The Economist  The Economist / Profile Books 2003
    Brands and Branding [1st ed.]    
    186197664X, 9781861976642    
97 Adam Lindgreen, Martin K. Hingley, Joëlle Vanhamme Food and agricultural marketing series  Gower 2009
    The Crisis of Food Brands (Food and Agricultural Marketing)  
    0566088126, 978-0-566-08812-4, 9780566089930, 0566089939  
98 Joeri Van Den Bergh, Mattias Behrer, Gert (FRW) Kerkstoel How Cool Brands Stay Hot: Branding to Generation Y Kogan Page Publishers 2011
    0749462507, 9780749462505, 9780749462512    
99 David Nichols, Tom Farrand, Tom Rowley, Matt Avery Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming Palgrave Macmillan 2006
    1403998973, 9781403998972    
100 Chris Grams The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World [1 ed.] Que Publishing 2011
    0789748029, 9780789748027    
101 Mike Schultz, John Doerr Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success Wiley 2009
    9780470521748    
102 Mike Schultz, John Doerr Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success Wiley 2009
    9780470521748    
103 Rohit Bhargava Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki [1st Edition] McGraw-Hill 2008
    0071545212, 9780071545211    
104 Michael Beverland Building Brand Authenticity: 7 Habits of Iconic Brands Palgrave Macmillan 2009
    0230580319, 9780230580312    
105 Philippe Malaval (auth.) Strategy and Management of Industrial Brands: Business to Business Products and Services [1 ed.] Springer US 2001
    978-1-4020-7753-1, 978-1-4615-1737-5    
106 Dr. Klaus Jennewein (auth.) Contributions to Management Science  Physica-Verlag Heidelberg 2005
    Intellectual Property Management: The Role of Technology-Brands in the Appropriation of Technological Innovation [1 ed.]
    978-3-7908-0280-1, 978-3-7908-1599-3    
107 Karin Pennemann (auth.) Reihe Handel und Internationales Marketing / Series Retailing and International Marketing  Gabler Verlag 2013
    Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China [1 ed.]
    978-3-8349-4491-7, 978-3-8349-4492-4    
108   Beton-Kalender 2013: Lebensdauer und Instandsetzung - Brandschutz 2012
    9783433030004, 9783433602591    
109 Adam Morgan(auth.) Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition 2009
    9780470238271, 9781118257944    
110 Severin Dennhardt (auth.) User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media [1 ed.] Gabler Verlag 2014
    978-3-658-02349-2, 978-3-658-02350-8    
111 Rita Clifton Brands and Branding Economist Books 2003
    186197664X, 9781861976642    
112 Martin Kornberger Brand Society: How Brands Transform Management and Lifestyle [1 ed.] Cambridge University Press 2010
    0521726905, 9780521726900    
113 Adam Morgan Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders [2 ed.] Wiley 2009
    0470238275, 9780470238271    
114 Adam Morgan Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders [2 ed.] Wiley 2009
    0470238275, 9780470238271    
115 Kevin Budelmann, Yang Kim, Curt Wozniak Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands [1st ed.] Rockport Publishers 2010
    159253578X, 9781592535781    
116 Olga Louisa Kastner (auth.) BestMasters  Gabler Verlag 2014
    When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts [1 ed.]
    978-3-658-04575-3, 978-3-658-04576-0    
117 Rita Clifton Economist Books  Bloomberg Press 2009
    Brands and Branding, Second Edition [2 ed.]    
    1576603504, 9781576603505    
118 Mac Cato Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands [Hardcover w/jacket ed.] Rockport Publishers 2010
    1592535178, 9781592535170    
119 Tim Halloran Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers [1 ed.] Jossey-Bass 2014
    1118611284, 9781118611289    
120 Joeri van den Bergh; Mattias Behrer How cool brands stay hot : branding to generation Y Kogan Page 2011
    9780749462512, 0749462515    
121 Debbie Millman Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands Rockport Publishers 2012
    159253726X, 9781592537266    
122 Nicholas Ind, Clare Fuller, Charles Trevail Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands Kogan Page 2012
    0749463252, 9780749463250    
123 Nirmalya Kumar, Jan-Benedict E.M Steenkamp Brand Breakout: How Emerging Market Brands Will Go Global Palgrave Macmillan 2013
    1137276614, 9781137276612    
124 Roger Blackwell, Tina Stephan Brands That Rock What Business Leaders Can Learn from the World of Rock and Roll [1 ed.] Wiley 2003
    9780471455172, 0471455172    
125 Larry Light, Joan Kiddon Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands [1 ed.] Wharton School Publishing 2009
    9780136043317, 0136043313    
126 Denise Lee Yohn What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest [1 ed.] Jossey-Bass 2014
    111861125X, 9781118611258    
127 Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez (eds.) Springer Proceedings in Business and Economics  Springer International Publishing 2014
    National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 [1 ed.]
    978-3-319-07193-0, 978-3-319-07194-7    
128 Paul Temporal Branding for the Public Sector: Creating, building and managing brands people will value [1 ed.] Wiley 2014
    1118756312, 9781118756317    
129 Philip Gross (auth.) Strategie, Marketing und Informationsmanagement  Gabler Verlag 2015
    Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance [1 ed.]
    978-3-658-07249-0, 978-3-658-07250-6    
130 François Gauthier, Tuomas Martikainen Ashgate AHRC/ESRC Religion and Society Series  Ashgate Publishing 2013
    Religion in Consumer Society: Brands, Consumers and Markets  
    1409449866, 9781409449867    
131 Roger Blackwell, Tina Stephan Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll [1 ed.] Wiley 2004
    0-471-45517-2, 9780471455172    
132 Mandy Li (Editor) Resorts of 10 Leading Brands Design Media Publishing Ltd 2013
133 Mark P. Pritchard, Jeffrey L. Stinson Leveraging Brands in Sport Business Routledge 2013
    0415534844, 9780415534840    
134 Douglas Holt, Douglas Cameron Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands [1 ed.] Oxford University Press 2010
    019958740X, 9780199587407    
135 A. T. Kenyon, M. Richardson, Wee Loon Ng-Loy (eds.) Cambridge Intellectual Property and Information Law  Cambridge University Press 2012
    The Law of Reputation and Brands in the Asia Pacific [1 ed.]  
    1107017726, 9781107017726    
136 Pierre Mora Management for Professionals  Springer 2015
    Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World [1 ed.]
    3319244795, 9783319244792    
137 Guy Champniss, Fernando Rodes Vila Brand Valued: How socially valued brands hold the key to a sustainable future and business success [1 ed.] Wiley 2011
    1119976677, 9781119976677    
138 King, Stephen; Baskin, Merry; Lannon, Judie How to be a master planner : Stephen King's timeless works on brands and communication [1 ed.] John Wiley [distributor], Wiley 2007
    978-0-470-51791-8, 0470517913    
139 Temporal, Paul Advanced brand management : managing brands in a changing world [2nd ed] John Wiley & Sons (Asia) 2010
    9780470824498, 0470824492    
140 Mora, Pierre Management for professionals  Springer 2016
    Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world [1st ed. 2016]
    978-3-319-24479-2, 978-3-319-24481-5, 3319244817, 3319244795  
141 John A. Davis The Olympic Games effect : how sports marketing builds strong brands [2 ed.] Wiley 2012
    978-1-118-17168-4, 978-1-118-17169-1, 978-1-118-17170-7, 978-1-118-17171-4, 1118171683
142 Britton, Matt Youthnation : building remarkable brands in a youth-driven culture [1 ed.] John Wiley & Sons 2015
    978-1-118-98114-6, 978-1-118-98252-5, 978-1-118-98253-2, 1118981146, 1118982533
143 Pike, Andy RGS-IBG book series  Wiley Blackwell 2015
    Origination : the geographies of brands and branding    
    9781118556276, 1118556275, 9781118556313, 1118556313, 9781118556399, 1118556399
 
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Article ID: 344
Category: Knowledgebase
Date added: 2016-02-23 02:53:08
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