ID |
Author(s) |
Title |
Publisher |
Year |
1 |
|
Destination Brands |
Butterworth Heinemann |
2011 |
|
|
978-0-08-096930-5 |
|
|
2 |
Mir Damad, Keven Brown |
Kitab al-Qabasat: The Book of Blazing Brands |
|
2014 |
3 |
Karen Post, Jeffrey H. Gitomer, Michael Tchong |
Brain tattoos: creating unique brands that stick in your customers' minds [1st ed.] |
Amacom |
2004 |
|
|
0814472346, 9780814472347 |
|
|
4 |
Inside the Minds Staff, Mike Toth, Christopher Santry, Aspatore Books Staff, Aspatore.com |
Inside the Minds Series |
Aspatore Books |
2003 |
|
|
The Art of Advertising: CEOs from BBDO, Mullin Advertising & More on Generating Creative Campaigns & Building Successful Brands |
|
|
1587622319, 9781587622311 |
|
|
5 |
Jonathan Schroeder, Janet Borgerson, Wu Zhiyan |
From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history |
Palgrave Macmillan |
2013 |
|
|
1137276347, 9781137276346 |
|
|
6 |
Teresa da Silva Lopes |
Cambridge Studies in the Emergence of Global Enterprise |
Cambridge University Press |
2007 |
|
|
Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Enterprise) |
|
|
0521833973, 9780521833974 |
|
|
7 |
Hamish Pringle, Peter Field pse |
Brand Immortality: How Brands Can Live Long and Prosper |
Kogan Page |
2009 |
|
|
0749449284, 9780749449285, 2008022897 |
|
|
8 |
Mark Tungate |
Fashion Brands: Branding Style from Armani to Zara |
Kogan Page |
2005 |
|
|
0749442999, 0749441089 |
|
|
9 |
Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald |
Creating Powerful Brands, Third Edition [3 ed.] |
Butterworth-Heinemann |
2003 |
|
|
9780750659802, 0750659807 |
|
|
10 |
Celia Lury |
International Library of Sociology |
Routledge |
2004 |
|
|
Brands: The Logos of the Global Economy [1 ed.] |
|
|
|
|
0415251826, 9780415251822, 9780203495025, 0203495020, 0203598660, 0415251834 |
11 |
Leslie de Chernatony |
From Brand Vision to Brand Evaluation, : The strategic process of growing and strengthening brands [2 ed.] |
Butterworth-Heinemann |
2006 |
|
|
0750667494, 9780750667494, 9780080459660 |
|
|
12 |
Lionel Bently, Jennifer Davis, Jane C. Ginsburg |
Cambridge Intellectual Property and Information Law |
Cambridge University Press |
2008 |
|
|
Trade Marks and Brands: An Interdisciplinary Critique [1 ed.] |
|
|
|
0521889650, 9780521889650, 9780511410079 |
|
|
13 |
John Philip Jones, Jan S. Slater |
What's in a Name: Advertising and the Concept of Brands [2 ed.] |
M.E. Sharpe |
2003 |
|
|
9780765609731, 0765609738 |
|
|
14 |
Matt Haig |
Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive |
Kogan Page |
2004 |
|
|
0749442573, 9780749442576, 9781417572298 |
|
|
15 |
Laurence Vincent |
Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy |
Kaplan Business |
2002 |
|
|
0793155606, 9780793155606 |
|
|
16 |
Klaus Schmidt, Chris Ludlow |
Inclusive Branding: The Why and How of a Holistic Approach to Brands |
Palgrave Macmillan |
2003 |
|
|
0333980794, 9780333980798, 9780230513297 |
|
|
17 |
Mark Tungate |
Media Monoliths: How Great Media Brands Thrive and Survive [illustrated edition] |
Kogan Page |
2004 |
|
|
9780749441081, 0749441089 |
|
|
18 |
Keith Lincoln, Lars Thomassen |
How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands |
Kogan Page |
2007 |
|
|
9780749450168, 0749450169 |
|
|
19 |
Joseph Hansen |
Fadeout: A Dave Brandstetter Mystery [1 ed.] |
University of Wisconsin Press |
2004 |
|
|
0299205541, 9780299205546, 9780299205539 |
|
|
20 |
Brian Solis |
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web |
Wiley |
2010 |
|
|
0470571098, 9780470571095 |
|
|
21 |
Larry Light, Joan Kiddon |
Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands [1 ed.] |
Wharton School Publishing |
2009 |
|
|
0136043313, 9780136043317 |
|
|
22 |
Charlotte Rivers |
Identify: Building Brands Through Letterhead Logo and Business Cards [First Edition] |
RotoVision |
2003 |
|
|
9782880467234, 2880467233 |
|
|
23 |
Dr Chris Hackley |
Advertising and Promotion: Communicating Brands [1 ed.] |
Sage Publications Ltd |
2005 |
|
|
0761941533, 9780761941538 |
|
|
24 |
Rita Clifton |
Brands and Branding |
Economist Books |
2003 |
|
|
186197664X, 9781861976642 |
|
|
25 |
Jennewein K. |
Intellectual Property Management. The Role of Technology-Brands in the Appropriation of Technological Innovation |
2005 |
26 |
Mara Einstein |
Media, Religion and Culture |
Routledge |
2007 |
|
|
Brands of Faith: Marketing Religion in a Commercial Age [1 ed.] |
|
|
|
0415409772, 9780415409773, 0415409764, 9780415409766, 0203938879, 9780203938874 |
27 |
Marcos Ormeno |
Managing Corporate Brands: A new approach to corporate communication |
duv |
2007 |
|
|
3835007815, 9783835007819 |
|
|
28 |
|
All Brands are not created equal. Best Global Brands 2007 |
2007 |
29 |
Knapp D.E. |
The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success |
2008 |
30 |
Dr Chris Hackley |
Advertising and Promotion: Communicating Brands [1 ed.] |
Sage Publications Ltd |
2005 |
|
|
0761941541, 0761941533, 9780761941538, 9781848600522 |
|
|
31 |
Marc Gobe |
Brandjam: Humanizing Brands Through Emotional Design. [1 ed.] |
Allworth Press |
2007 |
|
|
1581154682, 9781581154689, 9781581156225 |
|
|
32 |
Del Breckenfeld |
The Cool Factor: Building Your Brands Image through Partnership Marketing [1 ed.] |
Wiley |
2008 |
|
|
047037196X |
|
|
33 |
Neill Duffy, Jo Hooper |
Passion Branding: Harnessing the Power of Emotion to Build Strong Brands [1 ed.] |
2003 |
|
|
0470850523, 9780470850527, 9780470869406 |
|
|
34 |
Mark Tungate |
Luxury World: The Past, Present and Future of Luxury Brands |
2009 |
|
|
0749452633, 9780749452636 |
|
|
35 |
Michael Willmott |
Citizen Brands : Putting Society at the Heart of Your Business [1 ed.] |
2001 |
|
|
0471492124, 9780471492122, 9780470848050 |
|
|
36 |
Martin Kornberger |
Brand Society: How Brands Transform Management and Lifestyle [1 ed.] |
2010 |
|
|
0521726905, 9780521726900, 0521898269, 9780521898263 |
|
|
37 |
Al Ries, Laura Ries |
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival [1 ed.] |
2004 |
|
|
0060570148, 9780060570149, 9780060588960 |
|
|
38 |
Jon Miller, David Muir |
The Business of Brands [1 ed.] |
|
2004 |
|
|
0470862599, 9780470862599, 9780470862605 |
|
|
39 |
Thom Braun |
Philosophy of Branding: Great Philosophers Think Brands |
Kogan Page |
2004 |
|
|
0749441933, 9780749441937 |
|
|
40 |
Marty Neumeier |
Zag: The Number One Strategy of High-Performance Brands [1 ed.] |
2006 |
|
|
0321426770, 9780321426772, 9780321487636 |
|
|
41 |
Kevin Ford |
Brands Laid Bare: Using Market Research for Evidence-Based Brand Management [1 ed.] |
2005 |
|
|
0470012838, 9780470012833, 9780470014387 |
|
|
42 |
Peter Cheverton |
Understanding Brands (Creating Success) |
Kogan Page |
2006 |
|
|
074944665X, 9780749446659 |
|
|
43 |
Celia Lury |
Brands: The Logos of Global Economy (International Library of Sociology) [1 ed.] |
2004 |
|
|
9780415251839, 0415251834, 0415251826, 9780415251822, 9780203495025 |
44 |
Jan Lindemann |
The Economy of Brands |
Palgrave Macmillan |
2010 |
|
|
0230232507, 9780230232501 |
|
|
45 |
Martin Roll |
Asian Brand Strategy: How Asia Builds Strong Brands |
|
2005 |
|
|
1403992797, 9781403992796, 9780230513068 |
|
|
46 |
Garry Titterton, Michele Fioroni |
Brand Storming: Managing Brands in the Era of Complexity |
2009 |
|
|
0230222439, 9780230222434, 9780230233515 |
|
|
47 |
Margaret Mark, Carol S. Pearson |
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes [1st ed.] |
2001 |
|
|
0071364153, 9780071364157, 9780071381185 |
|
|
48 |
Jean-Noel Kapferer, Vincent Bastien |
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands |
Kogan Page |
2009 |
|
|
0749454776, 9780749454777 |
|
|
49 |
Adam Morgan |
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders [2 ed.] |
2009 |
|
|
0470238275, 9780470238271, 9780470409978 |
|
|
50 |
Del Breckenfeld |
The Cool Factor: Building Your Brands Image through Partnership Marketing [1 ed.] |
2008 |
|
|
047037196X |
|
|
51 |
Joseph Hansen |
Death Claims (Dave Brandstetter Mysteries) |
|
2004 |
|
|
0299205649, 9780299205645, 9780299205638 |
|
|
52 |
Sue Bridgewater |
Football Brands |
Palgrave Macmillan |
2010 |
|
|
0230232531, 9780230232532 |
|
|
53 |
Kevin Roberts |
Lovemarks: The Future Beyond Brands |
|
2004 |
|
|
1576872041, 9781576872048 |
|
|
54 |
Adam Arvidsson |
Brands: Meaning and Value in Media Culture [1 ed.] |
|
2006 |
|
|
0415347157, 9780415347150, 9780203640067 |
|
|
55 |
Evelyne Resnick |
Wine Brands: Success Strategies for New Markets, New Consumers and New Trends [First Edition] |
2008 |
|
|
0230554032, 9780230554030 |
|
|
56 |
Allen P. Adamson |
BrandDigital: Simple Ways Top Brands Succeed in the Digital World |
2008 |
|
|
0230606040, 9780230606043, 9780230614550 |
|
|
57 |
Duane Knapp |
The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success [1 ed.] |
2008 |
|
|
0071494413, 9780071494410, 9780071641425 |
|
|
58 |
Sue Bridgewater |
Football Brands |
Palgrave Macmillan |
2010 |
|
|
0230232531, 9780230232532 |
|
|
59 |
Michel Chevalier, Gerald Mazzalovo |
Pro Logo: Brands as a Factor of Progress |
|
2004 |
|
|
1403918252, 9781403918253, 9780230508897 |
|
|
60 |
Stuart Crainer, Des Dearlove |
Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands (The Ultimate Series) [2 ed.] |
2003 |
|
|
9781841124391, 1841124397 |
|
|
61 |
Brian Solis |
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web |
2010 |
|
|
9780470571095, 0470571098 |
|
|
62 |
Jan Lindemann |
The Economy of Brands |
Palgrave Macmillan |
2010 |
|
|
9780230232501 |
|
|
63 |
Evelyne Resnick |
Wine Brands: Success Strategies for New Markets, New Consumers and New Trends [First Edition] |
2008 |
|
|
0230554032, 9780230554030 |
|
|
64 |
Adrian Ryans |
Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals [1 ed.] |
2009 |
|
|
0470742976, 9780470742976, 9780470745229 |
|
|
65 |
Albrecht Rothacher |
Corporate Cultures and Global Brands |
|
2004 |
|
|
9812388567, 9789812388568, 9789812563057 |
|
|
66 |
Larry Light, Joan Kiddon |
Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands [1 ed.] |
2009 |
|
|
0136043313, 9780136043317 |
|
|
67 |
David Vinjamuri |
Accidental Branding: How Ordinary People Build Extraordinary Brands [1 ed.] |
2008 |
|
|
0470165065, 9780470165065, 9780470282083 |
|
|
68 |
David A. Aaker |
Building Strong Brands |
|
1995 |
|
|
002900151X |
|
|
69 |
Kevin Clark |
Brandscendence: Three Essential Elements of Enduring Brands |
2004 |
|
|
0793183030, 9780793183036 |
|
|
70 |
Leslie de Chernatony |
From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brands [3 ed.] |
Butterworth-Heinemann |
2010 |
|
|
1856177734, 9781856177733 |
|
|
71 |
Mike Owen |
Developing Brands with Qualitative Market Research |
|
|
|
|
1412903963, 9781412903967 |
|
|
72 |
Ian P Buckingham |
Brand Champions: How Superheroes Bring Brands to Life |
Palgrave Macmillan |
2011 |
|
|
0230220320, 9780230220324 |
|
|
73 |
Roberto Alvarez del Blanco |
Personal Brands: Manage Your Life with Talent and Turn it Into a Unique Experience |
Palgrave Macmillan |
2010 |
|
|
023025263X, 9780230252639 |
|
|
74 |
John Grant |
Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions [1 ed.] |
Wiley |
2006 |
|
|
0470027517, 9780470027516, 9780470029831 |
|
|
75 |
Helen Edwards, Derek Day |
Creating Passion Brands: Getting to the Heart of Branding |
Kogan Page Business Books |
2005 |
|
|
0749443707, 9780749443702, 9781423728481 |
|
|
76 |
Nick Wreden |
ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands |
Kogan Page Business Books |
2005 |
|
|
0749444657, 9780749444655, 9781423728542 |
|
|
77 |
Martin Lindstrom |
Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound |
Kogan Page Ltd |
2005 |
|
|
0749443715, 9780749443719 |
|
|
78 |
Mark Tungate |
Fashion Brands: Branding Style from Armani to Zara (2008) |
|
|
|
9780749453053, 9780749455040, 0749453052 |
|
|
79 |
Daryl Travis |
Emotional Branding : How Successful Brands Gain the Irrational Edge |
Crown Business |
2000 |
|
|
9780761529118, 076152911X |
|
|
80 |
Michael Beverland |
Building Brand Authenticity: 7 Habits of Iconic Brands |
Palgrave Macmillan |
2009 |
|
|
0230580319, 9780230580312 |
|
|
81 |
Brian Solis |
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web |
Wiley |
2010 |
|
|
470571098 |
|
|
82 |
Mara Einstein |
Media, Religion and Culture |
T & F Books UK |
2008 |
|
|
Brands of Faith: Marketing Religion in a Commercial Age [1 ed.] |
|
|
|
415409772 |
|
|
83 |
Liz Moor |
The Rise of Brands |
Berg Publishers |
2007 |
|
|
1-84520-383-6, 978-1-84520-383-2, 9781847883421, 978-1-84520-384-9, 1-84520-384-4, 1847883427 |
84 |
Chris Grams |
The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World [1 ed.] |
Que Publishing |
2011 |
|
|
0789748029, 9780789748027 |
|
|
85 |
Kelly Tian, Lily Dong |
Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China (Routledge Contemporary China Series 60) [1 ed.] |
Taylor & Francis |
2011 |
|
|
0415553490, 9780415553490, 9780203840115, 0203840119 |
|
|
86 |
Roger Blackwell, Tina Stephan |
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll [1 ed.] |
Wiley |
2003 |
|
|
0471455172, 9780471455172 |
|
|
87 |
Chris Grams |
The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World [1 ed.] |
Que Publishing |
2011 |
|
|
0789748029, 9780789748027 |
|
|
88 |
Al Iannuzzi |
Greener Products: The Making and Marketing of Sustainable Brands [1 ed.] |
CRC Press |
2011 |
|
|
1439854319, 9781439854310 |
|
|
89 |
G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown |
Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models [1 ed.] |
Wiley |
2011 |
|
|
0470643595, 9780470643594 |
|
|
90 |
Nicholas Ind |
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands |
Kogan Page Publishers |
2006 |
|
|
0749443995, 9780749443993 |
|
|
91 |
Mike Schultz, John Doerr |
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success [1 ed.] |
Wiley |
2009 |
|
|
0470438991, 978-0-470-43899-2, 9780470521977, 047052197X, 9780470521984, 0470521988, 9780470521748, 0470521740 |
92 |
Martin Kornberger |
Brand Society: How Brands Transform Management and Lifestyle [1 ed.] |
Cambridge University Press |
2010 |
|
|
0521726905, 9780521726900 |
|
|
93 |
Leslie de Chernatony, Malcolm McDonald, Elaine Wallace |
Creating Powerful Brands, Fourth Edition [4 ed.] |
Butterworth-Heinemann |
2010 |
|
|
1856178498, 978-1-85617-849-5, 9781856178501, 1856178501 |
|
94 |
Hamish Pringle, Peter Field pse |
Brand Immortality: How Brands Can Live Long and Prosper |
Kogan Page |
2009 |
|
|
0749449284, 0749457015, 9780749457013, 9780749449285 |
|
|
95 |
G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown |
Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models [1 ed.] |
Wiley |
2011 |
|
|
0470643595, 9780470643594 |
|
|
96 |
Rita Clifton and John Simmons (Editors) |
The Economist |
The Economist / Profile Books |
2003 |
|
|
Brands and Branding [1st ed.] |
|
|
|
|
186197664X, 9781861976642 |
|
|
97 |
Adam Lindgreen, Martin K. Hingley, Joëlle Vanhamme |
Food and agricultural marketing series |
Gower |
2009 |
|
|
The Crisis of Food Brands (Food and Agricultural Marketing) |
|
|
|
0566088126, 978-0-566-08812-4, 9780566089930, 0566089939 |
|
98 |
Joeri Van Den Bergh, Mattias Behrer, Gert (FRW) Kerkstoel |
How Cool Brands Stay Hot: Branding to Generation Y |
Kogan Page Publishers |
2011 |
|
|
0749462507, 9780749462505, 9780749462512 |
|
|
99 |
David Nichols, Tom Farrand, Tom Rowley, Matt Avery |
Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming |
Palgrave Macmillan |
2006 |
|
|
1403998973, 9781403998972 |
|
|
100 |
Chris Grams |
The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World [1 ed.] |
Que Publishing |
2011 |
|
|
0789748029, 9780789748027 |
|
|
101 |
Mike Schultz, John Doerr |
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success |
Wiley |
2009 |
|
|
9780470521748 |
|
|
102 |
Mike Schultz, John Doerr |
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success |
Wiley |
2009 |
|
|
9780470521748 |
|
|
103 |
Rohit Bhargava |
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki [1st Edition] |
McGraw-Hill |
2008 |
|
|
0071545212, 9780071545211 |
|
|
104 |
Michael Beverland |
Building Brand Authenticity: 7 Habits of Iconic Brands |
Palgrave Macmillan |
2009 |
|
|
0230580319, 9780230580312 |
|
|
105 |
Philippe Malaval (auth.) |
Strategy and Management of Industrial Brands: Business to Business Products and Services [1 ed.] |
Springer US |
2001 |
|
|
978-1-4020-7753-1, 978-1-4615-1737-5 |
|
|
106 |
Dr. Klaus Jennewein (auth.) |
Contributions to Management Science |
Physica-Verlag Heidelberg |
2005 |
|
|
Intellectual Property Management: The Role of Technology-Brands in the Appropriation of Technological Innovation [1 ed.] |
|
|
978-3-7908-0280-1, 978-3-7908-1599-3 |
|
|
107 |
Karin Pennemann (auth.) |
Reihe Handel und Internationales Marketing / Series Retailing and International Marketing |
Gabler Verlag |
2013 |
|
|
Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China [1 ed.] |
|
|
978-3-8349-4491-7, 978-3-8349-4492-4 |
|
|
108 |
|
Beton-Kalender 2013: Lebensdauer und Instandsetzung - Brandschutz |
2012 |
|
|
9783433030004, 9783433602591 |
|
|
109 |
Adam Morgan(auth.) |
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition |
2009 |
|
|
9780470238271, 9781118257944 |
|
|
110 |
Severin Dennhardt (auth.) |
User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media [1 ed.] |
Gabler Verlag |
2014 |
|
|
978-3-658-02349-2, 978-3-658-02350-8 |
|
|
111 |
Rita Clifton |
Brands and Branding |
Economist Books |
2003 |
|
|
186197664X, 9781861976642 |
|
|
112 |
Martin Kornberger |
Brand Society: How Brands Transform Management and Lifestyle [1 ed.] |
Cambridge University Press |
2010 |
|
|
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