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Data Buku Mobile Marketing Books

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Author(s)    Title    Publisher    Year

*    Wakefield T., Mane A., Bowler D.    Introduction to Mobile Communications: Technology, Services, Markets        2006
        0849319137, 084932212X, 0849329604, 0849331579       
*    Peter Curwen, Jason Whalley    The Internationalisation of Mobile Telecommunications Strategic Challenges in a Global Market    Edward Elgar Pub    2008
        1848441118, 978-1-84844-111-8       
*    Teemu Kautonen, Heikki Karjaluoto    Trust and New Technologies: Marketing and Management on the Internet and Mobile Media    Edward Elgar Publishing    2008
        1847205682, 9781847205681       
*    Cindy Krum    Mobile Marketing: Finding Your Customers No Matter Where They Are [1 ed.]    Que    2010
        9780789739766, 0789739763       
*    Gonca Telli Yamamoto, Gonca Tell Yamamoto    Premier Reference Source    Business Science Reference    2009
        Mobilized Marketing and the Consumer: Technological Developments and Challenges (Premier Reference Source) [1 ed.]       
        1605669164, 9781605669168, 9781605669175       
*    Michael Becker, John Arnold, Kerry Nagle    For Dummies Business & Personal Finance    For Dummies    2010
        Mobile Marketing For Dummies       
        9780470616680, 0470616687       
*    Torsten J. Gerpott    Attitudes and Behaviors of Mobile Network Operator Customers: Contributions toward empirically founded marketing strategies for mobile navigation and Internet services       
        3866184328, 9783866184329       
*    Cindy Krum    Mobile Marketing: Finding Your Customers No Matter Where They Are [1 ed.]        2010
        0789739763, 9780789739766       
*    Gonca Telli Yamamoto    Mobilized Marketing and the Consumer: Technological Developments and Challenges (Premier Reference Source) [1 ed.]        2009
        1605669164, 9781605669168       
*    Mats Lindgren, Jorgen Jedbratt, Erika Svensson    Beyond Mobile: People, Communications and Marketing in a Mobilized World        2002
        0333985087, 9780333985083, 9780230511613       
*    Key Pousttchi    Handbook of Research on Mobile Marketing Management (Advances in E-Business Research Series (Aebr) Book Series) [1 ed.]        2009
        1605660744       
*    Cindy Krum    Que Biz-Tech Series    Que    2010
        Mobile Marketing: Finding Your Customers No Matter Where They Are [1 ed.]       
        0789739763, 9780789739766       
*    Peter Curwen, Jason Whalley    The Internationalisation of Mobile Telecommunications: Strategic Challenges in a Global Market        2009
        1848441118, 9781848441118, 9781848444911       
*    Alex Michael, Ben Salter    Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology [1 ed.]        2006
        0750667478, 9780750667470, 9780080459653       
*    John Beck, Mitchell Wade    DoCoMo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force    AMACOM    2002
        0814407536, 9780814407530       
*    Jean-Philippe Deschamps, P. Ranganath Nayak    Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners    Harvard Business Press    1995
        0875843417, 9780875843414, 9780585183411       
*    Kim Dushinski    The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns [1st ed.]    Information Today, Inc.    2009
        091096582X, 9780910965828       
*    Anjali Kumar    Mobilizing domestic capital markets for infrastructure financing: international experience and lessons for China, Parts 63-377    World Bank Publications    1997
        0821340387, 9780821340387       
*    Janet I. Farley    Jobs and the military spouse: married, mobile, and motivated for the new job market    Impact Publications    1997
        1570230730, 9781570230738       
*    Matthew David    Flash Mobile: Building Games with Flash for the Mobile Market    Focal Press    2010
        0240815793, 9780240815794       
*    Michael Klein (auth.), Doris Köhn (eds.)    Mobilising Capital for Emerging Markets: What Can Structured Finance Contribute? [1 ed.]    Springer-Verlag Berlin Heidelberg    2011
        3540922245, 9783540922247       
*    Chuck Martin    The Third Screen: Marketing to Your Customers in a World Gone Mobile    Nicholas Brealey Publishing    2011
        1857885643, 978-1-85788-564-4, 9781857889079, 185788907X       
*    David Meerman Scott    The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly [3rd ed.]    Wiley    2011
        1118026985, 9781118026984       
*    Jytte Agergaard, Niels Fold, Katherine V. Gough    Routledge studies in human geography, 29    Taylor & Francis    2009
        Rural-urban dynamics: livelihoods, mobility and markets in African and Asian frontiers [1 ed.]       
        0415475627, 9780415475624, 9780203873946, 0-203-87394-7       
*    Gertrud Huwelmeier; Kristine Krause; Humboldt-Universitat zu Berlin    Routledge studies in anthropology, 4    Routledge    2010
        Traveling spirits : migrants, markets and mobilities       
        9780415998789, 0415998786, 9780203865262, 020386526X       
*    David Meerman Scott    The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly    John Wiley & Sons    2011
        9781118119648, 1118119649       
*    Mark Norris, Steve West(auth.)    eBusiness Essentials: Technology and Network Requirements for Mobile and Online Markets, Second Edition        2001
        9780471521839, 9780470841501       
*    Whasun Jho (auth.)    The Political Economy of the Asia Pacific    Springer-Verlag New York    2014
        Building Telecom Markets: Evolution of Governance in the Korean Mobile Telecommunication Market [1 ed.]       
        978-1-4614-7887-4, 978-1-4614-7888-1       
*    Yu (Aimee) Zhang (auth.)    Collaboration in the Australian and Chinese Mobile Telecommunication Markets [1 ed.]    Springer-Verlag Berlin Heidelberg    2014
        978-3-642-40150-3, 978-3-642-40151-0       
*    John Beck, Mitchell Wade    DoCoMo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force    AMACOM    2002
        0814407536, 9780814407530       
*    Rachel Pasqua, Noah Elkin    Mobile Marketing: An Hour a Day [1 ed.]    Sybex    2012
        1118388445, 9781118388440       
*    Caroline Fohlin    Japan-US Center UFJ Bank Monographs on International Financial Markets    Cambridge University Press    2011
        Mobilizing Money: How the World's Richest Nations Financed Industrial Growth       
        0521810213, 9780521810210       
*    David Meerman Scott    The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly [4 ed.]    Wiley    2013
        1118488768, 9781118488768       
*    David Meerman Scott    The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly [4 ed.]    Wiley    2013
        1118488768, 9781118488768       
*    Gonca Telli Yamamoto    Mobilized marketing and the consumer : technological developments and challenges    Business Science Reference    2010
        978-1-60566-916-8, 1605669164, 978-1-60566-917-5, 1605669172       
*    Inge van Nieuwenhuyze    Getting by in Europe's Urban Labour Markets: Senegambian Migrants' Strategies for Survival, Documentation and Mobility    Amsterdam University Press    2008
        9089640509, 9789089640505       
*    Cecilie Vindal Ødegaard    Vitality of Indigenous Religions    Ashgate    2010
        Mobility, Markets and Indigenous Socialities: Contemporary Migration in the Peruvian Andes       
        1409404544, 9781409404545       
*    Tom Eslinger    Mobile Magic The Saatchi and Saatchi Guide to Mobile Marketing and Design    John Wiley & Sons, Inc.    2014
*    Rowles, Daniel    Mobile Marketing : How Mobile Technology is Revolutionizing Marketing, Communications and Advertising [1 ed.]    Kogan Page    2014
        9.78075E+12       
*    Dirk Fornahl, Michael Hülsmann (eds.)    Lecture Notes in Mobility    Springer International Publishing    2016
        Markets and Policy Measures in the Evolution of Electric Mobility [1 ed.]       
        978-3-319-24227-9, 978-3-319-24229-3       
*    Garris, Molly.; Mishra, Karen E    Digital and social media marketing and advertising collection    Business Expert Press    2015
        A beginner's guide to mobile marketing [First edition]       
        1606498401, 978-1-60649-840-8, 978-1-60649-841-5, 160649841X       
*    Poynter, Ray; Williams, Navin; York, Sue    The handbook of mobile market research : tools and techniques for market researchers [1 ed.]    John Wiley and Sons    2014
        978-1-118-93562-0, 978-1-118-93577-4, 978-1-118-93576-7, 1118935764, 1118935772, 9781119208198, 111920819X, 1118935624       
*    Joe Weinman, Fred Wiersema    Wiley CIO series    Wiley    2015
        Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things [1 ed.]       
        978-1-118-99539-6, 978-1-119-03988-4, 978-1-119-03987-7, 1119039878, 1119039886, 1118995392       
*    Hiroshi Ishida (auth.)    St Antony’s/Macmillan Series    Palgrave Macmillan UK    1993
        Social Mobility in Contemporary Japan: Educational Credentials, Class and the Labour Market in a Cross-National Perspective [1 ed.]       
        978-0-333-64447-8, 978-1-349-13867-8, 226-226-232-2       
*    Mats Lindgren, Jörgen Jedbratt, Erika Svensson (auth.)    Beyond Mobile: People, Communications and Marketing in a Mobilized World    Palgrave Macmillan UK    2002
        978-1-349-43090-1, 978-0-230-51161-3       
*    Rachel Pasqua, Noah Elkin    Mobile Marketing An Hour a Day    Sybex    2012
        978-1118280355       
*    Michael Becker, John Arnold    Mobile Marketing For Dummies    Wiley    2010
        978-0-470-61668-0       
*    Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar (auth.)    SpringerBriefs in Business    Springer International Publishing    2016
        Mobile Marketing Channel: Online Consumer Behavior [1 ed.]       
        978-3-319-31285-9, 978-3-319-31287-3       
*    Catherine Hakim    Social Change and Innovation in the Labour Market: Evidence from the Census SARs on Occupational Segregation and Labour Mobility, Part-Time Work and Student Jobs, Homework and Self-Employment [1 ed.]    Oxford University Press    1998
        019829381X, 9780198293811       
*    Koch, Hermann J    Practical guide to International Standardization for Electrical Engineers: impact on Smart Grid and E-mobility markets    Wiley    2016
        9781119067450, 1119067456       
*    Michael Dru Kelley (auth.)    All Thumbs: Mobile Marketing That Works    Palgrave Macmillan US    2014
        978-1-137-27927-9, 978-1-137-51016-7       
*    Taylor, Robert S    Exit left : markets and mobility in Republican thought [1 ed.]    Oxford University Press    2017
        0198798733, 978-0-19-879873-6       
*        Mobile Marketing Mania       
*    Heart, Vindimear D    Apps Mobile App Trends in 2015 For Mobile App Marketing        2015
*    Lutze, Heather F    Thumbonomics : the essential business roadmap to social media & mobile marketing    Findability Press    2012
        9780983866718, 0983866716       
*    Bentz, Bob    Relevance Raises Response: How to Engage and Acquire with Mobile Marketing    SkillBites    2016
        1-942489-10-2, 978-1-942489-10-8       
*    Hasen, Jeff    The Art of Mobile Persuasion: How the World's Most Influential Brands are Transforming the Customer Relationship through Courageous Mobile Marketing    Frontier Press    2015
        978-0-9861483-4-7, 978-0-9861483-3-0       
*    Martin, Chuck    The third screen : marketing to your customers in a world gone mobile [Rev Upd ed.]    Nicholas Brealey Publishing    2015
        978-1-85788-623-8, 1857886232, 978-1-85788-993-2       
*    Hritzuk, Natasha; Jones, Kelly    Multiscreen Marketing : the seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones [1 ed.]    Wiley    2014
        978-1-118-89902-1, 1118899024, 978-1-118-90076-5, 1118900766, 978-1-118-90080-2, 1118900804, 75-2014-658-8       
*    OECD    Green finance and investment.    OECD    2017
        Mobilising Bond Markets for a Low-carbon Transition.       
        9789264272316, 9264272313, 9789264272323, 9264272321       
*    Daniel Rowles    Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising [2 ed.]    Kogan Page    2017
        0749479795, 9780749479794       
*    Breman, Jan    Mobilizing Labour for the Global Coffee Market: Profits From an Unfree Work Regime in Colonial Java    Amsterdam University Press    2015
        9789048527144, 9048527147, 9789089648594, 9089648593       
*    Moss, Winifred; Jeffreys, Margot    International library of sociology. Sociology of work and organization ; 156 ; 7    Routledge    2007
        Mobility in the labour market : employment changes in Battersea and Dagenham       
        9780415176811, 0415176816, 9780415178297, 0415178290, 9780415178389, 041517838X, 9780415868495, 0415868491       


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